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Tool: SCAMPER

Typical use (type of issue/project)

To generate inventive ideas to solve a known problem by providing a list of active verbs that you associate with your problem.

Ease of use rating

Used by

Yourself and your team, or focus group.

Tips for effective use

Start off by stating your problem. Next read the description and typical questions for each aspect of the SCAMPER method and begin filling in the Brainstorming section.

Signals of successful use

Generating a useful list of words that can be applied as stimuli to make you think differently about the problem area.

Signals of unsuccessful use

Ignoring the results of the exercise (for example, not working with any new ideas).

Links to other tools

Brainstorming, Forcefield analysis, and McKinsey 7S.

 

SCAMPER

Date of assessment:

Problem statement:

  Description Typical questions Brainstorm results

Substitute

Substitute a part of the product/process for something else

  • What can I substitute to make an improvement?
  • What if I swap one aspect for another?
  • Can I substitute the place, time, materials, or people?

Combine

Combine two or more parts of the product/process to achieve a different product/process

  • What materials, features, processes, people, products, or components can I combine?

Adapt

Adapt or remove parts of the product/process or change the nature of the product/process

  • What part of the product/process could be changed and exchanged?

Modify/distort

Change part of the situation or distort it in an unusual way

  • What happens if one part of the product/process is warped or exaggerated?

Put to other purposes

Put the current product/process to other purposes or reuse a product/process from elsewhere

  • For what other market or purpose could this product/process be used?
  • Who or what else may be able to use it?

Eliminate

Reverse or reorganise part of the product/process

  • What if we turned things around?
  • How would we achieve the opposite effect?
Rearrange/reverse Reverse or reorganise part of the product/process
  • What if we turned things around?
  • How would we achieve the opposite effect?